Having the right content for your followers, fans and sponsors is key and will only get more important in the years to come. Showing what is going on behind the life of a pro rider will help to build your support in the peloton and can bring out tons of passion for the sport among your followers. On the other hand, good exposure will help sponsors reach their audience and help to converse fans into customers. A win for all parties involved in the sport.

Danny van der Tuuk, racing for Spanish UCI Pro Team Equipo Kern Pharma, recognized the value of having a personal brand and having content to which his fanbase can relate. To use on his social media channels and to supply sponsors with a regular flow of images, Danny reached out to CURB to shoot several series of images. 

From lifestyle to training, from different terrains to various moods, we aimed to squeeze as much options into the shoots so these could fit perfectly in Danny's racing calendar and training camps.

Curious to see what CURB can create for your followers and sponsors? Do not hesitate and reach out here!